Why AI Video Will Never Replace Authentic India Footage
Every few weeks, another article declares that AI video generation has made stock footage obsolete. The argument: tools like Sora, Veo, and Runway can generate photorealistic video from a text prompt in seconds. Why would anyone pay to license footage when they can generate exactly what they need for a fraction of the cost? It's a compelling argument. It also misses something fundamental about what makes certain footage valuable — and why authentic India content is among the least replaceable categories in the global stock footage market. What AI Video Generation Is Actually Good At AI video generation excels at producing generic visual content at speed and low cost. Need footage of a professional looking thoughtfully at a laptop? AI can generate it in seconds. Need a time-lapse of clouds over a generic cityscape? Done. This is genuinely disruptive to a significant portion of the stock footage market. The generic, Western-default content that forms the bulk of platforms l...